A studio that runs as a pipeline

Design
that compiles.

A brief — typed, spoken or sketched — becomes a complete package: renders, drawings, BOQ, energy report, stakeholder decks. Everything is editable in place. No CAD, no months, no gatekeepers.

+ 新建项目我的项目 See a live project How it works

Brief → full package

under 30 min

Every output

live-editable

Needed to start

just a brief

brief › project

compiling

> ▍

HVAC

Lighting

Plug load

DHW

EUI total 0 kWh/m²·yr

vs. HK hospitality median 142 kWh/m²·yr · 38% below baseline ✓

ItemQtyHK$

Total FF&E + fit-out 0

The studio gap

A render isn't a deliverable.
A drawing isn't a package.
A shipped project is both.

Buildable

Mood only

Slow

Fast

BIM / CAD tools

AI renderers

Traditional studio

Mood boards

Arctura

A good image isn't a deliverable.
A good deliverable is a package.

Boutique studios ship the same project over and over: a brief, a few renders, a floorplan, a rough quote. Each one burns two to three weeks of senior time on the parts that don't change.

Arctura Labs packages that repetitive layer into a pipeline. Every project produces the full set — renders, drawings, BOQ, energy model, compliance check, and decks for each stakeholder — from a single structured brief.

You keep the taste, the client relationship, and the judgment. We remove the production bottleneck underneath.

The front door · P0 Asset Intake

Bring what you already have.

A sentence, a photo, a PDF, a model. Six front doors, one pipeline. Whatever you walk in with gets normalised into the same project object — then the rest happens.

intake › p0

detecting

> ▍

detecting format parsing extracting signals normalising → brief.json

transcript “改成像茶室的样子, 4 个人坐得下” → zh · intent: redesign · program: tea_room · capacity: 4

palette extracted warm minimal · natural

format.ifc spaces12 elements284 IFC-checkpass

{
  "space": {
    "type": "tea_room",
    "area_sqm": 40,
    "capacity": 4,
    "locale": "zh-HK"
  },
  "style": "新中式",
  "deliver_tier": "delivery"
}

formats

text · voice

route

path a — nl parser

output

brief.json

How a project flows

Six stages,
one living project.

Every stage reads from the same source of truth. Change one decision — a dimension, a material, a code, a budget — and every downstream deliverable regenerates. Nothing gets out of sync.

01 · Intake

The brief, in any form

A sentence, a sketch, a site photo, a CAD drawing, an existing IFC model, a reference image, or a Pinterest board — we take whatever the project already has.

text · sketch · CAD · IFC · photos · refs

02 · Scope

Program & constraints

Site, program, budget, local codes, accessibility, acoustic & thermal targets are locked as a single scope. Conflicts surface before design starts.

scope confirmed · open questions flagged

03 · Design

Plans & 3D model

Floorplans, sections, elevations, and a full 3D model. Exported in formats your engineers, contractors and BIM team already use.

drawings · sections · 3D · IFC4

04 · Visualize

Renders & mood

Hero, main zone, feature wall, bird's eye — consistent camera, lighting and material language across every revision.

consistent camera · consistent light · consistent material

05 · Quantify

Budget, energy, compliance

Priced BOQ in local currency, simulated energy performance & thermal comfort, plus a code-by-code compliance check against the jurisdiction.

BOQ · EUI · daylight · code check

06 · Package

Decks per audience

The same project, retold for each stakeholder — client, investor, contractor, engineer, marketing — with language and data weight tuned to the room.

decks per audience · one source of truth

How you iterate

Change anything. In the way that feels natural.

Every element is editable — by voice, by typing, or by grabbing it. The pipeline re-runs the affected parts and the change propagates to every output at once.

Voice

Type

Drag

idle

plain speech · 中 / EN · no commands

> ▍

plain English · sentences, not syntax

target sofa · 1

from 80, 170

to —

grab, rotate, snap · pixel-exact

intent

—

tea-room-01.plan 40 m² · zh-HK · 新中式

ready

1 / 3

Every edit runs the same pipeline underneath — plan constraints, compliance, BOQ, renders — so the package stays internally consistent. No "final_v3_REAL_final.dwg".

Deliverable tiers

From moodboard in three minutes
to a fully bid-ready package in ten.

Five tiers, 15 numbered deliverables, one underlying project. Pick the tier that fits the stage of the conversation — upgrading never restarts the work, it adds the next set of outputs.

Tier 01

Concept 概念

internal alignment, quick look

Brief + 3D model + hero render + floorplan (5 numbered deliverables).

3~5min

Tier 02

Delivery 交付

send to the client

Adds scheme deck + client-facing document set (items 1–7).

5~10min

Tier 03

Quote 报价

pricing conversation

Adds energy simulation + BOQ in local currency (items 1–9).

8~15min

Tier 04

Full 全案

construction handoff

Adds BIM export + compliance report + IFC audit + 8 stakeholder decks (items 1–13).

10～20min

Tier 05

Shortlist 甄选

direction not yet decided

Three directions generated in parallel at Delivery fidelity, side-by-side with divergent materials & mood.

~40min

A growing room catalog

Rooms we can already ship end-to-end.

Each room in the catalog is a tested pipeline: reference materials, code map, render presets, costing skeleton. New projects of the same type start at 80% complete — and the catalog grows every quarter.

Avg cost / m²

HK$ 8,592

Avg EUI

94 kWh/m²

Compliance pass-rate

> 85%

Hospitality

Cafe · Hotel · Restaurant

Workplace

Office · Coworking · Studio

Residential

Home · Apartment · Villa

Civic / Retail

Library · Gallery · Community

Wellness

Clinic · Spa · Fitness

A growing code library

Designs that pass where they're built.

Every project runs against the relevant local codes before a render is approved. Four jurisdictions are live today — the library grows with every new market we enter.

BD · HK

Hong Kong
Buildings Dept.

Means of escape, fire resistance, natural lighting, ventilation, accessibility (BD-2008 + code on barrier-free access).

GB · PRC

China
GB Standards

GB 50016 fire, GB 50096 residential, GB 50189 public-building energy. Tier-1 city amendments (SH, SZ, BJ).

ASHRAE 90.1

US Energy
Standard

Envelope, HVAC, lighting power density. Climate-zone-aware. Basis for LEED & most US municipal energy codes.

建築基準法

Japan
Building Standard

Seismic category, interior finish restrictions, shakyō (borrowing light) + earthquake-evacuation routes.

COMING

Singapore
BCA Green Mark

Planned Q2 — tropical-zone envelope, daylight & thermal comfort for SE Asia boutique studio partners.

One project, every audience

The same room,
retold for every audience.

The hardest part of running a studio isn't designing the room — it's re-explaining it. We generate every deck from one source so language, emphasis, and data weight are tuned to who's in the meeting.

Client

Narrative, mood, lifestyle. Minimal numbers. Maximum feeling.

NarrativeA4 landscape

Investor

ROI, comparable projects, market positioning, unit economics.

Numbers-led16:9

BIM lead

IFC class map, clash-check scope, coordinate system, LOD targets.

Technical+ IFC4 bundle

Contractor

BOQ in local currency, phasing, site access, buildability callouts.

Operational+ Excel BOQ

Designer

Material specs, detail sections, finish schedule, supplier sheet.

Spec-led+ spec PDFs

Marketing

Hero shots, captions, social crops, press one-pager, photo tour.

Editorial+ IG / PR kit

Operations

Daily loop, maintenance, staffing, consumables, cleaning cadence.

Procedural+ SOP doc

Principal

Design intent, references, precedent canon, critique-ready diagrams.

Intent-ledkeynote

核心科技 · Core technology

Four layers. One engine.

AI-driven

Generative and reasoning models tuned for architectural work — brief parsing, plan generation, material language, render control. Not a wrapper on a generalist model. A stack built for how rooms and buildings actually work.

Research roots

Graduate-level work in generative design and spatial intelligence. The pipeline reflects how a schooled architect thinks — not how a generalist model guesses.

Domain depth

Years of boutique practice layered into every default, every preset, every reference. The quiet things — what looks right, what breaks on site, what a contractor will flag — are already in the system.

Compounding corpus

Every project feeds a private library of drawings, materials, code mappings and precedents. Each engagement ships faster because the one before it left something behind.

Three divisions · one roof

What you've been reading lives in Pipeline. Two more divisions share the same engine.

Arctura Labs — the company

Live

Arctura Labs Pipeline

Automated design practice

Self-serve and subscription access to the full design-to-handoff pipeline. For boutique studios running six or more projects a year. Everything you've been reading lives here.

You are here

Private beta

Arctura Labs Studio

Human-led practice

Bespoke hospitality and residential projects, principal-led end-to-end — with the pipeline running quietly underneath to handle everything the principal shouldn't be spending time on.

Opening 2026

In development

Arctura Labs Research

Research & publications

Open datasets, papers, and collaborations on generative design, spatial intelligence and code-aware automation. Where the thinking that shapes the pipeline is published back out.

First release 2026 Q3

Pricing

Per project, per month,
or per pipeline.

Most boutique studios start on the project tier — one room, one package, one flat fee. Studios running 4+ rooms per month move to the subscription.

Single project

One room, end-to-end delivery. Pay once, keep the outputs.

HK$ 12K/ project

Any room from the catalog
Tier 01 – 04 deliverables
3 revision rounds included
All file formats (IFC, DXF, GLB, PDF)
One stakeholder deck bundle

Studio subscription

For working studios. Unlimited rooms, full stakeholder deck set.

HK$ 28K/ month

Unlimited projects / month
All tiers, full stakeholder deck set
All live compliance jurisdictions
Private MVP extensions (your new room types)
Slack channel + 1-business-day SLA

Per pipeline

White-label the pipeline. You run it on your own infra.

Custom

Source pipeline deployed to your cloud
Your branding, your project types
Quarterly pipeline updates
Training for 3 – 5 team members
Typical range HK$ 400K – 1.2M

Pilot / academic

Schools, student competitions, thesis projects.

Free/ 1 project

One project, Tier 01 – 02
Academic license on outputs
Watermark on renders
Published to Arctura case library
By application · principal approval

See what your brief
looks like as a package.

Drop a one-paragraph brief. We'll send back a Tier 02 package — renders, floorplan, and a client deck — inside the hour. First project free for qualifying studios.

Studio hello@arctura.lab

Location Hong Kong

Principal By introduction

Live demo Zen Tea Room · HK

Walk through a live project

Designed to Deliver Certainty

Design
that compiles.

A render isn't a deliverable.
A drawing isn't a package.
A shipped project is both.

A good image isn't a deliverable.
A good deliverable is a package.

Bring what you already have.

Six stages,
one living project.

Change anything. In the way that feels natural.

From moodboard in three minutes
to a fully bid-ready package in ten.

我的项目 · 工作区

Rooms we can already ship end-to-end.

Designs that pass where they're built.

The same room,
retold for every audience.

Four layers. One engine.

Per project, per month,
or per pipeline.

Designed to Deliver Continuity

See what your brief
looks like as a package.

Designed to Deliver Certainty

Designthat compiles.

A render isn't a deliverable.A drawing isn't a package.A shipped project is both.

A good image isn't a deliverable.A good deliverable is a package.

Bring what you already have.

Six stages,one living project.

Change anything. In the way that feels natural.

From moodboard in three minutesto a fully bid-ready package in ten.

我的项目 · 工作区

Rooms we can already ship end-to-end.

Designs that pass where they're built.

The same room,retold for every audience.

Four layers. One engine.

Per project, per month,or per pipeline.

Designed to Deliver Continuity

See what your brieflooks like as a package.

Design
that compiles.

A render isn't a deliverable.
A drawing isn't a package.
A shipped project is both.

A good image isn't a deliverable.
A good deliverable is a package.

Six stages,
one living project.

From moodboard in three minutes
to a fully bid-ready package in ten.

The same room,
retold for every audience.

Per project, per month,
or per pipeline.

See what your brief
looks like as a package.